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WARREN
GREENECEO Adair-Greene, Inc. was formed in 1987, after Warren and his wife Judye Greene acquired an Atlanta-based promotions company. Beginning with a handful of accounts, including Coca-Cola, they transformed Adair-Greene, Inc. into one of the Southeast's leading full-service marketing agencies with Fortune 500 clients. Adair-Greene continues to be successful in large part because of Mr. Greene's international and domestic agency expertise. His long career began in Hong Kong as creative director at Doyle, Dane, Bernbach, working with major corporations such as Proctor & Gamble and Jaguar. Domestically, he was a creative force within several major agencies in New York and Atlanta, including Grey Advertising, J. Walter Thompson, Compton, William-Esty, Tinker, Cambell & Ewald, and McDonald & Little. A creative director and writer throughout his career, Mr. Greene was instrumental in creating award-winning launch campaigns for numerous clients including "Stuffing Instead of Potatoes" for Stove Top Stuffing: and Kentucky Fried Chicken's "It's Nice to Feel So Good About A Meal." Utilizing his expertise in packaged goods, other major accomplishments throughout his career include launching "Battery Wars" with initial dynamics of Eveready Batteries; transforming Smirnoff Vodka into a lifestyle drink; product development for Nabisco including Better Cheddars and Vegetable Thins; and working on Proctor & Gamble's Joy Dishwashing Liquid. Having honed his craft in the intensely competitive and creative agency environment on Madison Avenue, Mr. Greene has propelled Adair-Greene to be the only competitive national agency based in Atlanta. A graduate of Auburn University with a bachelor's degree in Fine Arts, Mr. Greene lives with his wife in Atlanta. No stranger to risk adventure, he flies planes and races Porsche automobiles in his spare time. |
| JUDYE
GREENE VICE CHAIRMAN Judye Greene has a long and successful track record creating and launching products and campaigns for multi-national companies such as Proctor and Gamble, Kraft General Foods, General Mills and Campbell Soup. Before returning to her native state of Georgia, she was a Senior Vice President, Management Supervisor at BBDO, New York. Judye began her career stateside at Grey Advertising followed by working at Dancer Fitzgerald Sample in New York (now Saatchi & Saatchi). While in New York, Judye worked on Kool-Aid, Stove Top Stuffing, Yoplait yogurt, Jif Peanut Butter, and Campbell's Soup. Prior to working in New York, Judye's first job was at BBDO, Hong Kong. Disciplined and trained on packaged goods accounts, Judye is considered one of the top marketing executives in the Southeast By applying traditional Madison Avenue strategic thinking disciplines with innovative "make it happen" sales promotion techniques, Judye has helped build Adair-Greene into the only competitive national agency based in Atlanta. Both principles of the Agency attribute to its explosive growth to their ability to combine the strategic expertise, insight and disciplined approach to marketing with the more liberal approaches of sales promotion, direct response, sales and motivation to develop solutions which don't follow a formula! Judye is an undergraduate of Auburn University with graduate work at New York University School of Business, Unlike her husband with his love of risk adventure, Judye's interests are more ethereal-she has a passion for the theatre and ballet. |
RICH
LEVYPRESIDENT AND CHIEF OPERATING OFFICER Rich began his healthcare promotion career as a pharmaceutical sales representative for Merrell Dow Pharmaceuticals where he sold Seldane, Novahistine, Nicorette, Lorelco, Norpramin, and Bentyl. Following his work in sales, Rich made his move into pharmaceutical advertising, promoting a variety of both prescription and OTC products. In his career, Rich has spearheaded the successful launch of many products including Terazol, Kogenate, Lutrepulse, Hismanal, Paxil, Kytril, Tagamet HB, and Betimol. Rich was also responsible for the very successful switch of Monistat and Tagamet from prescription to OTC. Prior to joining Adair-Greene Healthcare Communications, Rich was Vice President/Account Group Supervisor at TRL Advertising, overseeing the SmithKline Beecham business. Rich began his career at Adair-Greene Healthcare Communications in April of 1995 as Senior Vice President, Managing Director. He holds a Bachelor of Science in Marketing and Finance from Syracuse University. |
TONY
HOBSONPRESIDENTADAIR-GREENE MARKETING COMMUNICATIONS As president of Adair-Greene Marketing Communications, Tony Hobson oversees the agency's full spectrum of advertising and strategic promotion services for its clients. Tony joins the firm's other principals and staff who all have broad-based marketing backgrounds, with hands-on experience in multiple industries and markets. Tony brings almost three decades of experience helping some of the nation's largest companies build their businesses through integrated marketing programs. Prior to joining Adair-Greene, Tony was President of Charles Preston Hayes & Co., a strategic marketing consulting firm, where he created numerous programs surrounding the 1996 Olympic Games for several clients, including the Georgia Department of Industry Trade and Tourism and the Atlanta Convention and Visitor's Bureau. For the Bureau, Tony developed major marketing and sponsorship campaigns such as the ground-breaking VISA card program, declaring VISA the official card of the city of Atlanta. Tony also developed corporate participation programs for clients including Georgia-Pacific, Delta Airlines, Stroh Brewery, Chrysler Corporation and Adidas involving the Olympics, the National Football League and NASCAR racing while running Charles Preston Hayes & Co. Prior to forming Charles Preston Hayes & Co., Hobson founded Hobson, Barnes & Associates; a marketing firm focused on consumer sales. Hobson, Barnes & Associates was the 5th largest promotion firm in the US during the '80s. Hobson, Barnes & Associates was successful in developing and selling high-level corporate participation programs in events including the Olympics, motorsports, professional golf, the Goodwill Games, and the National Football League.Hobson, Barnes & Associates' clients included Campbell Soup Co., Pillsbury Co., Chiquita Brands, Vlasic Foods, T.J. Lipton Co., The Coca-Cola Company, Wendy's International, AMOCO, Georgia-Pacific, Arvida Corp. and Dixie Crystal Sugar. Tony Hobson started his successful career in the world of sales promotion and corporate sponsorship programs with Six Flags Corporation in the '70s. Tony was instrumental in promoting a theme park that today hosts more than 21 million visitors annually. As Corporate Vice President of Six Flags, the nation's largest regional theme park company, Tony was noted for developing innovative attendance-generating programs, name entertainment presentations, national TV specials, corporate tie-ins and special events. |
Jay
LevySENIOR VICE PRESIDENT, MANAGEMENT SUPERVISOR Jay brings many years and a variety of healthcare marketing experience to Adair-Greene. After almost fifteen years in sales, sales management and product management with CIBA, Jay's entrepreneurial streak took him to Pronto Addressing and Mailing, where he helped pioneer the original couponing concept for prescription pharmaceuticals (Pharma-Script). From there, he went on to establish his own Direct Marketing Agency, specializing in the development and implementation of high-impact direct mail and collateral sales materials for manufacturers of healthcare products. After 12 years, Jay sold his business in 1995 and relocated to Atlanta to start up A.G. Direct, the direct marketing division of Adair-Greene. He currently functions as Senior Vice President, Management Supervisor at Adair-Greene Healthcare as well as General Manager of A.G. Direct. |
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ANDREW
MONTGOMERY As Managing Director at the Joey Reiman Agency, Andy oversaw multiple accounts that were all leaders within their respective industry based on reputation; not necessarily based on market share. Andy soon learned that clients such as Lanier Office Systems, Young 'n Tender Chicken, the Atlanta Symphony Orchestra, and Scottish Rite Children's Medical Center had the potential to speak volumes like the big brands if positioned correctly. In July '95, Andy and Chris Steele formed Clockwork Advertising with one account - Boral Bricks. Boral was the leader based on volume, but no brand recognition. We took on the challenge of creating a marketing icon within the brick category. Boral is now widely respected and revered by both competitors and consumers as the category leader. We achieved our objective. Taking on other clients, Clockwork began to create a reputation of not just building brands, but deifying them as icons. We also built a reputation for concepting new marketing tactics and leveraging deep-seeded reputations to create something unique in the market place. Andy is now the EVP - Managing Director for Clockwork Advertising (a division of Adair-Greene). With the magnitude of Adair-Greene behind Clockwork's vision, we've been able to grow aggressively and take this philosophy outside of packaged goods. Ultimately, the marketing icon status holds true in any industry. There's only one marketing icon, and we can get clients there. A graduate of Bucknell University (economics) and the University of Minnesota (MBA - Marketing), Andy brings solid brand planning training and a unique, actionable philosophy on behalf of all our clients.
CHRISTOPHER
STEELE In his career, Chris has spearheaded the building of many distinct brands. Turning Boral Bricks, America's largest brick manufacturer, into a consumer designer product. Helping launch Don Julio Tequila in the U.S. Market. And today, turning his efforts to technology, the launch of SecureWorks - a security service company for businesses and home offices tracking hackers before they strike. Now as a part of Adair-Greene, Chris leads the consumer advertising clients of Clockwork Advertising helping turn each of them into the icon of their industry.
For more information, please write to info@adair-greene.com |
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