CONSUMER PROMOTIONS
Working in conjunction with CIBA Vision and Wal-Mart Vision Centers, Adair-Greene Marketing Communications created a unique promotion targeting teens. Teenagers who made their first contact lens purchase at Wal-Mart Vision Centers were eligible to receive, via mail-in rebate, a $25 VISA debit card.
Tie-in promotion that focused on full-meal purchases in order to increase Wendy's drive-through business. Promotion featured a free gallon of gas with every Wendy's full meal purchase. Plus, coupons for discounts on Wendy's products were distributed at AMOCO stations. Program significantly increased Wendy's drive-through business (28%) during promotional period plus AMOCO pump transactions were up 12%.
This credit card marketing promotion was created for the inauguration of the First Union Nashville Predators Mastercard.
Adair-Greene Marketing Communications secured a 2-year lease on a Mercedes SLK Kompressor convertible to be used to generate card sign-ups. In addition, AGMC is conducting six market-wide promotions during the Nashville Predators season, with program partners, including radio stations, being prominently featured in promotion components. To date, the promotion has generated over 6,000 new card applications. The car was presented to the winner on the ice during the April 12th Predators game.
