TIE-IN PARTNERSHIPS
This promotion was designed to generate consumer interest and trade support for new Sundance Juice Sparklers and involved sponsorship with the Bob Hope Chrysler Desert Classic golf tournament. Consumer sweepstakes offering fantasy trips to the Bob Hope Desert Classic were promoted via newspaper FSI's, TV spots and in-store POS. Airline, lodging and hospitality partners also provided gratis (or deeply discounted) services in return for advertising feature. The program achieved a 78% trade sell-in, the highest rating ever achieved for a new product launch by the Stroh's Brewery.
Promotion designed for Pillsbury refrigerated dough brands implemented for a 16-week period in the Western region of the U.S.This added-value promotion featured a "passport" that contained coupons for family discounts to major attractions and hotels on the West Coast. The attractions and hotels also offered deep discounts based on advertising and promotional participation.
